Sprout
Microlearning

As continued development of my skills, I set myself the brief of creating a 10-minute microlearning for a fictional children’s toy brand ‘Sprout’. The microlearning was for all colleagues to complete and announces the release and development of Sprout’s new product, ‘Animated Adventures’.

The microlearning was to provide information on what the new product is, when it is going to be released and how it fits in with Sprout’s current product range. This would then be followed up with more technical product training.

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PROJECT DETAILS

  • Role: ELearning Developer and Instructional Designer.

  • Brief: creation of a product launch microlearning

TOOLS

  • Articulate Rise.

  • Affinity Designer.

  • Canva.

SKILLS

  • ELearning development.

  • Graphic design.

  • Instructional design.

As a company, Sprout is keen on combining traditional methods of play with technology. The brand is fun, playful and childish and I wanted this to be reflected in the tone of voice and visuals of the eLearning. I took inspiration from brands such as Innocent and Lego and used their social media accounts to provide me with suggestions as to how they communicate with their customers.

This eLearning is also meant as a marketing piece, it is not only providing information to colleagues, but promoting the new product. Therefore it was important to me that the content itself felt ‘punchy’, concise and also generated excitement around this new product.

My response to the brief

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